How to build a B2B catalog: step-by-step plan
A B2B catalog isn't just a product list on a website. It's the entry point for inquiries, pricing and commercial offers.
Trading companies often start with a PDF price list or Excel sheet. The client calls, the manager hunts for a price, prepares an offer in Word, the process takes hours.
A modern B2B catalog solves three jobs: show assortment, capture inquiries and link them to CRM and approval workflow.
B2B catalog structure
1. Categories and filters, client finds what they need fast
2. Product page, description, specs, availability
3. Inquiry form or 'request price', no phone call needed
4. Client portal (optional), inquiry history and statuses
Link to CRM and workflow
Catalog inquiries should land in CRM automatically: owner, status, deadline. If price approval is needed, route manager → leader → client.
Proklix builds catalogs with full integration: site + CRM + Telegram + approvals. MVP can launch in weeks.